Google introduced its Chrome 71 version on December 4, 2018, which came with new security features to protect users from malicious online activities. One of these features was a built-in ad featuring system that would block or warn users about ads that are abusive, deceptive, or harmful. Another feature was a plan to target websites that trick users into signing up for mobile subscription plans without their consent or knowledge. Google said it would warn users before they visit such websites and give them the option to go back or proceed.
The new security features of Chrome 71 were part of Google's efforts to improve the quality and safety of the web browsing experience for its users. Google said it wanted to prevent users from being exposed to ads that could harm their devices, steal their personal information, or trick them into unwanted actions. Google also said it wanted to protect users from websites that use deceptive or unclear billing practices to charge them for mobile services they did not agree to or understand.
Google's built-in ad featuring system used a set of criteria to identify ads that violated its standards for acceptable ads. These criteria included ads that simulated system messages, ads that redirected users to unwanted websites, ads that displayed fake close buttons, and ads that used phishing techniques. Google said it would block or warn users about such ads depending on the number and severity of the violations. Google also gave website owners a tool to review and fix any issues with their ads before Chrome 71 took effect.
Google's plan to crack down on websites that make people involuntarily subscribe to mobile subscription plans was based on a report by the security firm Secure-D. The report revealed that millions of users around the world were unknowingly charged for mobile services they did not use or want. The report also identified some of the methods that websites used to trick users into subscribing, such as hiding the actual cost of the service, using pre-selected checkboxes, or requiring users to enter their phone number to access content. Google said it would warn users before they visit such websites and give them the option to go back or proceed. 29c81ba772